Programming instructions in BLUE Hello, my name is ________, an interviewer from TNS. We are a market research company and we are conducting a research study on travel experiences in Singapore. We would like to invite you to participate. Please be assured that we are not trying to sell you anything in this interview. The interview will last for about 30 minutes. Would you like to participate? Halo, nama saya ________, pewawancara dari TNS. Kami adalah perusahaan peneliti pasar dan kami sedang melakukan riset tentang pengalaman berwisata di Singapura. Kami ingin mengajak Anda berpartisipasi. Yakinlah bahwa kami tidak berusaha menjual apa pun kepada Anda dalam wawancara ini. Wawancara ini akan berlangsung sekitar 30 menit. Apakah Anda mau bepartisipasi? We would like to assure you that TNS is bound by international market-research industry codes of conduct. This is an anonymous survey and your personal details will not be revealed to any third party. Kami ingin Anda mengetahui bahwa TNS terikat kode etik industri penelitian pasar internasional. Survei ini bersifat anonim dan data pribadi Anda tidak akan diberikan kepada pihak ketiga mana pun. Ask all S1a. Are you here on a holiday in Singapore? Apakah Anda berada di Singapura untuk berlibur? (SA, do not read out) Ask all S1b. Thinking about your past travels, have you ever travelled to other countries which are at least three to four hours’ flight away from your country of residence for vacation? Mengenai perjalanan-perjalanan Anda sebelumnya, pernahkah Anda mengunjungi negara lain yang berjarak setidaknya tiga hingga empat jam penerbangan dari negara tempat tinggal Anda untuk berlibur? (SA, do not read out) Ask all S2. May I know who is the decision maker or joint decision maker for your current trip to Singapore (i.e. deciding on the destination and planning the itinerary)? Bolehkah saya tahu siapa yang memutuskan atau ikut memutuskan perjalanan Anda ke Singapura saat ini (yaitu, yang menentukan destinasi dan merencanakan agenda wisata)? (MA, do not read out) Ask all S3. Your age on your last birthday is …? Usia Anda pada ulang tahun Anda yang terakhir adalah …? (SA, read out, show card) Ask all S4. For sampling reasons, we need to speak to certain people. May I know whether you work in the following industries? Untuk keperluan penyampelan, kami perlu menanyai orang-orang tertentu. Bolehkah saya tahu apakah Anda bekerja di salah satu industri berikut ini? (MA, read out, show card) Ask all S5. Which city are you currently residing in, for at least one year? Di kota mana Anda tinggal saat ini, untuk setidaknya satu tahun? (SA, do not read out) Ask all S6. What is your nationality? Apa kewarganegaraan Anda? (SA, do not read out) Termination point check: Only CONTINUE if: Chinese : S5=Code 1-4 AND S6=Code 1 Indian : S5=Code 5-9 AND S6=Code 2 Australia : S5=Code 10-13 AND S6=Code 3 Indonesia : S5=Code 14-15 AND S6=Code 4 Otherwise, Terminate Ask all S7. In the past 2 years, how often have you traveled overseas for leisure, including the current trip? Dalam 2 tahun terakhir, berapa kali Anda berwisata ke luar negeri untuk melancong, termasuk perjalanan saat ini? (SA, read out) Interviewer please read out “This has to be by air and exclude Mainland China, Hong Kong and Macau” “Hanya yang melalui udara dan mengecualikan Cina Daratan, Hong Kong, dan Makau” if the respondent is from China (S5=Code 1-4) Interviewer please read out “This has to be by air and exclude domestic trips” “Hanya yang melalui udara dan mengecualikan perjalanan domestik” if the respondent is from India, Australia and Indonesia (S5=Code 5-15) Ask all S8. What countries have you ever traveled to for leisure or vacation in the past 5 years? Negara mana saja yang pernah Anda kunjungi untuk melancong atau berwisata dalam 5 tahun terakhir? (MA, do not read out) Ask all S9. I’m going to read out some statements. Please tell me to what extent do you agree or disagree with the statements. “1” represents “Strongly agree”, “2” represents “Agree”, “3” represents “Disagree”, “4” represents “Strongly disagree”. Saya akan membacakan beberapa pernyataan. Mohon beri tahu saya sejauh mana Anda setuju atau tidak setuju dengan pernyataan-pernyataan itu. “1” berarti “Sangat setuju”, “2” berarti “Setuju”, “3” berarti “Tidak setuju”, “4” berarti “Sangat tidak setuju”. (SA per row, read out, show card) Ask all S10. In general, what is your preferred mode of travel arrangement for leisure trips? Secara umum, cara pengaturan perjalanan apa yang Anda sukai untuk perjalanan wisata? (SA, read out, show card) Ask all S11. Thinking about your current trip to Singapore, what was your mode of travel arrangement? Dalam kunjungan Anda di Singapura saat ini, cara pengaturan perjalanan apa yang Anda gunakan? (SA, read out, show card) Ask all S12. In the past 2 years, how many times have you visited Singapore for leisure, including the current trip? Dalam 2 tahun terakhir, berapa kali Anda mengunjungi Singapura untuk melancong, termasuk perjalanan saat ini? (SA, do not read out) Ask all S13. How many days do you plan to stay in Singapore for your current trip? Berapa hari Anda berencana tinggal di Singapura dalam kunjungan Anda saat ini? (SA, do not read out) Ask all S14. How many days have you stayed in Singapore so far? Berapa hari Anda telah tinggal di Singapura sampai saat ini? (SA, read out) Ask all S15. Which of the following statements best describe how you had spent your time in Singapore for your current trip thus far? Yang mana dari pernyataan-pernyataan berikut yang paling pas menggambarkan bagaimana sejauh ini Anda menghabiskan waktu di Singapura dalam perjalanan Anda sekarang? (SA, read out, show card, rotate attribute) Ask all Q16. Who are you travelling with in Singapore? Dengan siapa Anda berwisata di Singapura? (MA, do not read out) Ask for Indonesia S17b. What is your monthly household income before tax deduction Berapa pendapatan rumah tangga bulanan Anda sebelum pajak? (SA, read out, show card) For Indonesia Ask if S5=Code 14-15 (Tourists from Indonesia) S18. What is your monthly household expenditure? Berapa pengeluaran rumah tangga bulanan Anda? (SA, read out, show card) Ask all S19. Which of the following statement best describes how you feel about going on a holiday or vacation? Please select up to two statements that describe how you feel about going on a holiday. Yang mana dari pernyataan-pernyataan berikut yang paling pas menggambarkan perasaan Anda tentang berlibur atau melancong? Harap pilih hingga dua pernyataan yang menggambarkan perasaan Anda tentang berlibur. (Up to 2 answers, read out, show card, ROTATE ON SHOWCARD) Interviewer instruction: If the respondent fulfills the following criteria: From [Indonesia or India or Australia] Able to speak English fluently and willing to be interviewed in English At least once out of Asia in the past 5 years: S8 = 12-14, 21-32, 36-38 At least three different countries in past 5 years: S8 = more than 3 codes Please say the following: We are looking for people like to you participate in a one-hour long interview. The interview is about your travel experiences in Singapore in an in-depth manner. Our interviewer can come over to your hotel to conduct the interview. Would you like to participate in? Kami mencari orang seperti Anda untuk bepartisipasi dalam sebuah wawancara satu jam. Wawancara itu tentang pengalaman perjalanan Anda di Singapura secara mendalam. Pewawancara kami dapat mendatangi hotel Anda untuk melakukan wawancara. Apakah Anda mau bepartisipasi? (SA, do not read out) Agree to participate: Thank you very much. May I know when would be a good time to come over to your hotel? What date and time would be convenient for you? How could we contact you? Terima kasih banyak. Bolehkah saya tahu kapan waktu yang baik untuk datang ke hotel Anda? Tanggal dan pukul berapa yang cocok untuk Anda? Bagaimana kami dapat menghubungi Anda? Refuse to participate: This is absolutely fine. We will then carry on with the current interview. Ini sungguh tidak apa-apa. Kalau begitu kami akan melanjutkan wawancara ini. In this section, I would like to understand more about your experiences in Singapore. Di bagian ini, saya ingin memahami lebih jauh tentang pengalaman Anda di Singapura. Ask all Q1. Looking at what you have seen and done in Singapore, can you share with me the 5 BEST or MOST ENJOYABLE EXPERIENCES you’ve had in Singapore? It can be any memorable experiences, places, or activities you have done in Singapore during this trip or on trips done in the past 2 years, which you would definitely recommend to your friends and relatives back home as “must-try” when they visit Singapore. Please describe your 5 best or most enjoyable experiences in details, starting with your best experience. Setelah segala yang telah Anda lihat dan lakukan di Singapura, dapatkah Anda ceritakan kepada saya 5 PENGALAMAN TERBAIK atau PALING MENYENANGKAN yang Anda dapatkan di Singapura? Ini dapat berupa pengalaman, tempat, atau aktivitas Anda yang berkesan di Singapura dalam perjalanan ini atau perjalanan-perjalanan lain dalam 2 tahun terakhir, yang pasti akan Anda sarankan kepada teman atau sanak keluarga Anda di rumah sebagai "hal wajib coba" saat mereka mengunjungi Singapura. Harap gambarkan 5 pengalaman terbaik atau paling menyenangkan Anda secara teperinci, mulai dari pengalaman terbaik Anda. (Open-ended) Interviewer to probe every experience in as much details as possible, asking each of the following probes. Ask 1- 15 for each experience in turn, before going to the next experience. Can you share the experience in detail with me? Where did you encounter this? Who were you with? When was it? The last trip or the current trip? What do you like about it? What was it in particular about this experience that pleasantly surprised you, or made the experience different and unexpectedly enjoyable? How is that special or important to you? How did it make you feel, at that time? Is this the first time you encountered this in Singapore? Why did you choose to experience it? Would this be one of the main reasons for you to visit Singapore (on the trip when you had this experience)? Other similar experiences in other countries? Which one do you prefer? Why the other experience? Why the Singapore experience? Interviewer note: Exclude the following experiences: Experience which is very personal/ of personal occasion (such as my husband surprised me with XXX) Experience that is related to service level (such as the service staff greeted me warming) If “Sentosa” is mentioned, please ask for specific experience, e.g. Universal Studio, Underwater World, Marine Life Park, Luge etc…) Q1a - 1st best experience Q1b – 2nd best experience Q1c – 3rd best experience Q1d – 4th best experience Q1e – 5th best experience In the following section, I would like to understand more about what other experiences you had in Singapore. Di bagian berikut, saya ingin memahami lebih jauh tentang pengalaman lain apa yang Anda dapatkan di Singapura. Ask all Q2. Are you aware or have heard of the following? Apakah Anda tahu atau pernah mendengar hal-hal berikut ini? (MA, read out, show card) Ask if Q2 NOT=Code 99 Q3. Among those that you are aware of, which of them have you visited / tried during this trip thus far, or during any of your previous trips? Di antara yang Anda ketahui, yang mana yang telah Anda kunjungi/coba dalam perjalanan ini, atau dalam salah satu perjalanan Anda sebelumnya? (MA, read out, show card) Ask if Q2 NOT=Code 99 Ask for each experience that the respondent is aware of but have not visited (Q2 code is selected but Q3 code are not selected) Q4. Among those that you have not visited yet, do you plan to visit / try them during this trip Mengenai yang belum Anda kunjungi, apakah Anda berencana mengunjungi/mencobanya dalam perjalanan ini? (SA per row, read out, show card Q5 ASK Q5 FOR EXPERIENCES VISITED IN Q3, BUT NOT MENTIONED AS ONE OF THE TOP 3 BEST EXPERIENCE IN Q1 ASK FOR UP TO 2 EXPERIENCES. ROTATE EXPERIENCE IF MORE THAN 2 VISITED THAT ARE NOT IN TOP 3 BEST EXPERIENCE. FOR EXPERIENCE IN SHADED BOX, ASK ONLY ONE EXPERIENCE IF MORE THAN ONE SELECTED IN Q3 NOTE SPECIFIC PROBES APPLY FOR EACH COUNTRY / EXPERIENCE If the respondent mentioned experiences related to service level and amenities, please note down BUT continue ask for any other experiences that are not related to service level or amenities. EXPERIENCE SELECTION INSTRUCTIONS China, Indonesia, Australia - If any experience selected in Group 1, ask. - If more than 1 experience selected in Group 1, randomly ask for 2 experiences in Group 1 only - If no experience selected in Group 1, randomly ask for up to 2 experiences in Group 2 India - Randomize all Indonesia Ask if Q2 NOT=Code 99 Ask by experiences that the respondent did not plan to visit (Q4=Code 2) Q12. You mentioned that you did not plan to visit / do / try the following during your current trip, may I know why is that so? What makes you select other experiences over this one? Anda tadi menyatakan bahwa Anda tidak berencana mengunjungi/melakukan/mencoba yang berikut ini dalam perjalanan Anda saat ini, bolehkah saya tahu kenapa? Apa yang membuat Anda memilih pengalaman-pengalaman lain daripada yang satu ini? (Open-ended) If the respondent mentioned that he/ she does not have enough time to visit during this trip, please probe the reasons for choosing other experiences over this one. Ask if Q2 NOT=Code 99 Ask by experiences that the respondent plan to visit (Q4=Code 1) Q13. You mentioned that you plan to visit / do / try the following during your current trip, may I know what makes you select them? What have you heard about it which attracted you to want to visit? Anda tadi menyatakan bahwa Anda berencana mengunjungi/melakukan/mencoba yang berikut ini dalam perjalanan Anda saat ini, bolehkah saya tahu kenapa Anda memilihnya? Apa yang telah Anda ketahui tentangnya yang membuat Anda tertarik untuk mengunjunginya? (Open-ended) Ask all D1. What is your marital status? Apa status perkawinan Anda? (SA, read out, show card) Ask if D1=Code 3 D2. How many children aged 19 years old and below do you have? Berapa banyak anak berusia 19 tahun ke bawah yang Anda miliki? (SA, do not read out) Ask if D2=Code 2-7 D3. How old is/ are your children aged 19 years old and below, starting from the eldest to the youngest? Berapa usia anak(-anak) Anda yang berusia 19 tahun ke bawah itu, dimulai dari yang tertua ke yang termuda? (SA per column, do not read out) Ask all D4. Interviewer to record respondent’s gender: (SA) The survey has been completed. Thank you very much for participating in the survey. I wish you have a pleasant trip in Singapore! Survei telah selesai. Terima kasih banyak atas partisipasi Anda dalam survei ini. Semoga perjalanan Anda di Singapura menyenangkan! RESPONDENT DETAILS Respondent’s name: Interviewer’s name: Respondent ID: (Supervisor to assign) Interviewer ID: Respondent’s current accommodation: Date of interview: Telephone number: Time start: Email address: Time end: Checked by: Intercept place: Interview location: INTRODUCTION Agree to participate Bersedia bepartisipasi 1 – Thank respondent and continue Refuse to participate Menolak bepartisipasi 2 – Thank respondent and terminate SCREENING Yes Ya 1 Continue No Tidak 2 Terminate Yes Ya 1 Continue No Tidak 2 Terminate Myself Saya sendiri 1 Continue if code 1 is selected, otherwise ask for referral Parents/Parents-in-laws Orang tua/Mertua 2 Continue if code 1 is selected, otherwise ask for referral Spouse Suami/Istri 3 Continue if code 1 is selected, otherwise ask for referral Children aged 19 and below Anak usia 19 ke bawah 4 Continue if code 1 is selected, otherwise ask for referral Children aged above 19 Anak usia 19 ke atas 5 Continue if code 1 is selected, otherwise ask for referral Siblings Saudara kandung 6 Continue if code 1 is selected, otherwise ask for referral Relatives Sanak keluarga 7 Continue if code 1 is selected, otherwise ask for referral Partner/ Boyfriend/ Girlfriend Pasangan/Pacar 8 Continue if code 1 is selected, otherwise ask for referral Friends Teman 9 Continue if code 1 is selected, otherwise ask for referral Business Associates/ Colleagues Rekan Bisnis/Kolega 10 Continue if code 1 is selected, otherwise ask for referral Others Lainnya 11 Continue if code 1 is selected, otherwise ask for referral Below 18 years old Di bawah 18 tahun 1 Terminate 18-24 years old 18-24 tahun 2 Continue 25-34 years old 25-34 tahun 3 Continue 35-44 years old 35-44 tahun 4 Continue 45-54 years old 45-54 tahun 5 Continue 55 years old and above 55 tahun ke atas 6 Continue Refused Menolak menjawab [Do not read out] 99 Terminate Advertising/ PR Periklanan/Humas 1 Terminate Market research Penelitian pasar 2 Terminate Mass media such as TV station, press, radio station etc Media massa seperti stasiun TV, pers, stasiun radio, dsb 3 Terminate Tour operator/ Travel agent/ Tour guide Operator wisata/Agensi wisata/Pemandu wisata 4 Terminate Airline Penerbangan 5 Terminate Hotel/ Accommodation providers Hotel/Penyedia akomodasi 6 Terminate Sightseeing/ Attraction providers Jalan-jalan/Penyedia hiburan 7 Terminate National Tourism Organizations Organisasi Pariwisata Nasional 8 Terminate Other Tourism related industry Industri lain terkait pariwisata 9 Terminate Banking/ Finance/ Insurance/ Real Estate/ Business Services Perbankan/Keuangan/Asuransi/Real estat/Pelayanan bisnis 10 Continue Import/ export/ wholesale/ retail Impor/Ekspor/Grosir/Ritel 11 Continue Manufacturing Manufakturing 12 Continue Construction Konstruksi 13 Continue None of the above Tak satu pun dari yang di atas [Single Answer] 14 Continue China Cina Continue Beijing Beijing 1 Continue Shanghai Shanghai 2 Continue Guangzhou Guangzhou 3 Continue Other cities – China Kota lain – Cina (Please specify:______________) 4 Continue India India Continue Mumbia Mumbai 5 Continue Delhi Delhi 6 Continue Bangalore Bangalore 7 Continue Chennai Chennai 8 Continue Other cities – India Kota lain – India (Please specify:______________) 9 Continue Australia Australia Continue Sydney Sydney 10 Continue Melbourne Melbourne 11 Continue Perth Perth 12 Continue Other cities – Australia Kota lain – Australia (Please specify:____________) 13 Continue Indonesia Indonesia Continue Jakarta Jakarta 14 Continue Other cities - Indoneisa Kota lain – Indoneisa (Please specify:___________) 15 Continue Others Lainnya 99 Terminate Chinese Cina 1 Continue Indian India 2 Continue Australian Australia 3 Continue Indonesian Indonesia 4 Continue Others Lainnya 5 Terminate Less than once a year Kurang dari sekali setahun 1 Terminate for Indonesian S5=Code 14-15 AND S6=Code 4 Once a year Sekali setahun 2 Continue Two times a year Dua kali setahun 3 Continue Three times a year Tiga kali setahun 4 Continue Four times a year Empat kali setahun 5 Continue Five times a year Lima kali setahun 6 Continue Six times a year or more Enam kali atau lebih setahun 7 Continue North Asia Asia Utara Continue Japan Jepang 1 Continue China Cina [Do not ask for China] 2 Continue Hong Kong SAR Hong Kong 3 Continue South Korea Korea Selatan 4 Continue Taiwan Taiwan 5 Continue Other countries in North Asia Negara lain di Asia Utara 6 Continue South Asia Asia Selatan Continue India India [Do not ask for India] 7 Continue Sri Lanka Sri Lanka 8 Continue Maldives Maladewa 9 Continue Mauritius Mauritius 10 Continue Other countries in South Asia Negara lain di Asia Selatan 11 Continue West Asia Asia Barat Continue United Arab Emirates (UAE) Uni Emirat Arab (UEA) 12 Continue Saudi Arabia Arab Saudi 13 Continue Other countries in West Asia Negara lain di Asia Barat 14 Continue Southeast Asia Asia Tenggara Continue Thailand Thailand 15 Continue Malaysia Malaysia 16 Continue Indonesia Indonesia [Do not ask for Indonesia] 17 Continue Philippines Filipina 18 Continue Vietnam Vietnam 19 Continue Other countries in Southeast Asia Negara lain di Asia Tenggara 20 Continue North America Amerika Utara Continue USA AS 21 Continue Canada Kanada 22 Continue Other countries in North America Negara lain di Amerika Utara 23 Continue South America Amerika Selatan Continue Argentina Argentina 24 Continue Brazil Brasil 25 Continue Other countries in South America Negara lain di Amerika Selatan 26 Continue Europe Eropa Continue Germany Jerman 27 Continue France Prancis 28 Continue Italy Italia 29 Continue UK Britania Raya 30 Continue Switzerland Swiss 31 Continue Other countries in Europe Negara lain di Eropa 32 Continue Oceania Oseania Continue Australia Australia [Do not ask for Australia] 33 Continue New Zealand Selandia Baru 34 Continue Other countries in Oceania Negara lain di Oseania 35 Continue Africa Afrika Continue Egypt Mesir 36 Continue South Africa Afrika Selatan 37 Continue Other countries in Africa Negara lain di Afrika 38 Continue Others Lainnya Continue I have only been to Singapore Saya hanya pernah ke Singapura [Single answer] 39 Terminate Rotate attributes Strongly agree Agree Disagree Strongly Disagree Condition 1 I cannot do without taking a holiday. Saya tidak bisa kalau tidak berlibur. 1 2 3 4 Code 1 or 2 Continue if fulfil 3 out of 4 statements 2 I normally do not take a holiday unless prompted to Saya biasanya tidak berlibur kecuali jika diminta 1 2 3 4 Code 3 or 4 Continue if fulfil 3 out of 4 statements 3 I rather spend my money on other things instead of going on a holiday. Saya lebih suka menggunakan uang saya untuk hal lain daripada untuk berlibur. 1 2 3 4 Code 3 or 4 Continue if fulfil 3 out of 4 statements 4 I really enjoy getting involved in my holiday planning Saya sangat suka ikut merencanakan liburan saya 1 2 3 4 Code 1 or 2 Continue if fulfil 3 out of 4 statements Group Packaged Tour ( Travel agent plans and books my air ticket, accommodation and itinerary) Paket Tur Agensi wisata merencanakan dan memesankan tiket pesawat, akomodasi, dan agenda wisata saya) 1 Terminate Free and Easy ( Travel agent books my air ticket, accommodation and/or optional tours, but I plan my itinerary) ( Agensi wisata memesankan tiket pesawat, akomodasi, dan/atau tur pilihan saya, tetapi saya sendiri yang merencanakan agenda wisata) 2 Continue Free and Independent Travel ( I plan and book air ticket, accommodation and itinerary entirely on my own ) Perjalanan Bebas dan Mandiri ( Saya merencanakan dan memesan sendiri tiket pesawat, akomodasi, dan agenda wisata) 3 Continue Group Packaged Tour ( Travel agent plans and books my air ticket, accommodation and itinerary) Paket Tur (Agensi wisata merencanakan dan memesankan tiket pesawat, akomodasi, dan agenda wisata saya) 1 Terminate Free and Easy ( Travel agent books my air ticket, accommodation and/or optional tours, but I plan my itinerary) Agensi wisata memesankan tiket pesawat, akomodasi, dan/atau tur pilihan saya, saya sendiri yang merencanakan agenda wisata) 2 Continue Free and Independent Travel ( I plan and book air ticket, accommodation and itinerary entirely on my own ) Perjalanan Bebas dan Mandiri (Saya merencanakan dan memesan sendiri tiket pesawat, akomodasi, dan agenda wisata) 3 Continue 1/ this is my first trip to Singapore 1/ ini pertama kalinya saya mengunjungi Singapura 1 Continue 22 2 Continue 33 3 Continue 44 4 Continue 55 5 Continue 66 6 Continue 77 7 Continue 88 8 Continue 99 9 Continue 10 10 10 Continue More than 10 Lebih dari 10 11 Continue 24 hours 24 jam 1 Terminate 2 days 2 hari 2 Continue 3 days 3 hari 3 Continue 4 days 4 hari 4 Continue 5 days 5 hari 5 Continue 6 days 6 hari 6 Continue 7 days 7 hari 7 Continue 8-10 days 8-10 hari 8 Continue 11-14 days 11-14 hari 9 Continue 15-29 days 15-29 hari 10 Continue 30 days and over 30 hari atau lebih 11 Continue Less than 24 hours Kurang dari 24 jam 1 Terminate if S14= 1 or 2 AND S12 = 1 1 full day 1 hari penuh 2 Terminate if S14= 1 or 2 AND S12 = 1 2 days 2 hari 3 Continue 3 days 3 hari 4 Continue 4 days 4 hari 5 Continue 5 days 5 hari 6 Continue 6 days 6 hari 7 Continue 7 days 7 hari 8 Continue 8-10 days 8-10 hari 9 Continue 11-14 days 11-14 hari 10 Continue 15-29 days 15-29 hari 11 Continue 30 days and over 30 hari atau lebih 12 Continue I spent most of my time exploring Singapore e.g. sightseeing, shopping Saya menghabiskan kebanyakan waktu saya untuk menjelajahi Singapura, seperti dengan berjalan-jalan, berbelanja 1 Continue I spent most of my time at the casinos Saya menghabiskan kebanyakan waktu saya di kasino 2 Terminate I spent most of my time attending personal occasions e.g. wedding Saya menghabiskan kebanyakan waktu saya untuk menghadiri acara pribadi, seperti pernikahan 3 Terminate I spent most of my time visiting friends and relatives Saya menghabiskan kebanyakan waktu saya untuk mengunjungi teman dan sanak keluarga 4 Terminate I spent most of my time at the hotel or resort Saya menghabiskan kebanyakan waktu saya di hotel atau tempat wisata 5 Terminate Alone Sendirian 1 Continue Parents/Parents-in-laws Orang tua/Mertua 2 Continue Spouse Suami/Istri 3 Continue Children aged 19 and below Anak usia 19 ke bawah 4 Continue Children aged above 19 Anak usia 19 ke atas 5 Continue Siblings Saudara kandung 6 Continue Relatives Sanak keluarga 7 Continue Partner/ Boyfriend/ Girlfriend Pasangan/Pacar 8 Continue Friends Teman 9 Continue Business Associates/ Colleagues Rekan Bisnis/Kolega 10 Continue Others Lainnya 11 Continue Below RP 35 million Di bawah Rp35 juta 1 Terminate RP 35 million – RP 59.9 million Rp35 juta – Rp59,9 juta 2 Continue Check quota Max n=10 for code 2 Min n=15 for codes 3-7 RP 60 million – RP 79.9 million Rp60 juta – Rp79,9 juta 3 Continue Check quota Max n=10 for code 2 Min n=15 for codes 3-7 RP 80 million – RP 99.9 million Rp80 juta – Rp99,9 juta 4 Continue Check quota Max n=10 for code 2 Min n=15 for codes 3-7 RP 100 million – RP 119.9 million Rp100 juta – Rp119,9 juta 5 Continue Check quota Max n=10 for code 2 Min n=15 for codes 3-7 RP 120 million – RP 139.9 million Rp120 juta – Rp139,9 juta 6 Continue Check quota Max n=10 for code 2 Min n=15 for codes 3-7 RP 140 million and above Rp140 juta atau lebih 7 Continue Check quota Max n=10 for code 2 Min n=15 for codes 3-7 Refused Menolak menjawab [Do not read out] 99 Terminate Below RP 700,000 Di bawah Rp700.000 1 Continue RP 700,000 – RP 999,999 Rp700.000 – Rp999.999 2 Continue RP 1 million – RP 1.49 million Rp1 juta – Rp1,49 juta 3 Continue RP 1.5 million – RP 1.99 million Rp1,5 juta – Rp1,99 juta 4 Continue RP 2 million – RP 2.99 million Rp2 juta – Rp2,99 juta 5 Continue RP 3 million – RP 4.49 million RP 3 juta – RP 4.49 juta 6 Continue RP 4.5 million – RP 4.9 million Rp4,5 juta – Rp4,9 juta 7 Continue PR 5 million – RP 9.9 million Rp5 juta – Rp9,9 juta 8 Continue RP 10 million – RP 20 million RP 10 juta – RP 20 juta 9 Continue RP 21 million – RP 40 million Rp21 juta – Rp40 juta 10 Continue RP 41 million – RP 60 million RP 41 juta – RP 60 juta 11 Continue RP 61 million – RP 80 million RP 61 juta – RP 80 juta 12 Continue Above RP 80 million Di atas Rp80 juta 13 Continue Refused Menolak menjawab [Do not read out] 99 Continue 1 2 When I travel, I like to blend in and do what the locals do. I often go without a fixed itinerary – the best parts of the holiday are always the ones that I didn’t plan. I travel to challenge myself and discover new cultures and experiences. Saat saya melancong, saya senang membaur dan melakukan apa yang dilakukan masyarakat lokal. Saya sering pergi tanpa agenda wisata yang jelas – bagian terbaik dari liburan selalu yang tidak saya rencanakan. Saya melancong untuk menantang diri saya dan merasakan budaya dan pengalaman baru. 1 1 Continue Life’s stressful. I need to get away every now and then to chill out and recharge. I need to escape to a place where I can just relax and get away from the stresses of my daily routine. Hidup penuh tekanan. Saya terkadang perlu pergi untuk bersantai dan menyegarkan diri. Saya perlu pergi ke tempat yang memungkinkan saya bersantai dan menjauh dari tekanan rutinitas sehari-hari. 2 2 Continue When I travel it does not matter where we go or what we do as long as I do it together with my loved ones (partner / family / friends). These shared experiences will allow us to forge closer ties and reconnect again. Saya saya melancong, tidak penting ke mana atau apa yang dilakukan asal saya melakukannya bersama orang-orang tercinta (pasangan/keluarga/teman). Pengalaman bersama ini akan mempererat ikatan dan mendekatkan kami kembali. 3 3 Continue I feel guilty for not spending as much time with my family So even though I’m busy, I will make time for a family holiday. I prefer familiar destinations and will plan ahead so that there will be no surprises and everyone can be guaranteed a great time together. In fact, sometimes I don't mind returning to a destination I've visited before because I am sure to have an enjoyable holiday there. Saya merasa bersalah karena tidak menghabiskan cukup waktu bersama keluarga. Jadi walau sibuk, saya akan menyempatkan diri untuk berlibur bersama keluarga. Saya lebih memilih tempat wisata yang familier dan akan membuat rencana sebelumnya sehingga tidak akan ada kejutan dan semuanya dapat dipastikan akan bersenang-senang bersama. Malah, terkadang saya tidak keberatan untuk kembali ke tempat wisata yang pernah saya kunjungi sebelumnya karena saya yakin liburan akan menyenangkan di sana. 4 4 Continue I have my list of must-visit places and I don’t want to miss out on places that others are raving about. I want to be treated special on holiday and sometimes I will splurge and do something indulgent. Saya memiliki daftar tempat-tempat yang harus dikunjungi dan saya tidak ingin melewatkan tempat yang banyak dibicarakan orang lain. Saya ingin diperlakukan istimewa saat liburan dan saya ingin berbelanja banyak dan memuaskan diri. 5 5 Continue None Tidak ada (DO NOT READ / SHOW) 6 Address of hotel Appointment date Appointment time Contact number/ method MAIN QUESTIONNAIRE BEST EXPERIENCES IN SINGAPORE 1a.1. Can you share the experience in detail with me? Dapatkah Anda menceritakan pengalaman itu secara teperinci kepada saya? 1a.2. Where did you encounter this? (if a wide place is mentioned e.g. Sentosa, ask for specific location / place in Sentosa) Di mana Anda mengalaminya? (jika yang disebutkan adalah tempat yang luas, misalnya Sentosa, tanyakan lokasi/tempat spesifiknya di Sentosa) 1a.3 Who were you with? Dengan siapa Anda saat itu? 1a.4. When was it? The last trip or the current trip? Kapan itu terjadi? Perjalanan sebelumnya atau perjalanan saat ini? 1a.5. What do you like about it? Apa yang Anda sukai dari pengalaman ini? 1a.6. What was it in particular about this experience that pleasantly surprised you or made the experience different and unexpectedly enjoyable? Apa khususnya dalam pengalaman ini yang membuat Anda terkejut senang atau membuatnya berbeda dan, secara tak terduga, menggembirakan? (probe for specific emotional reasons e.g opportunities to bond with family, good place to relax and unwind, chance to learn something new, chance to challenge myself etc) 1a.7. How is that special or important to you? Kenapa itu istimewa atau penting bagi Anda? 1a.8. How does it make you feel, at that time? Bagaimana perasaan Anda pada saat itu? (probe for specific emotional reasons if not mentioned in earlier questions e.g happy because I could spend time with my children, more cultured because I now understand the local culture) Ask only for repeat visitors (S12 not Code 1) 1a.9. Is this the first time you had this experience this on all your trips to Singapore? Apakah ini kali pertama Anda mengalaminya dalam semua perjalanan Anda di Singapura? Yes - 1 No - 2 1a.10. Why did you choose to experience it? Kenapa Anda memilih untuk merasakannya? 1a.11. Would this be one of the main reasons for you to visit Singapore then? Kalau begitu apakah ini akan menjadi salah satu alasan utama Anda untuk mengunjungi Singapura? Yes - 1 No - 2 1a.12. It is very common that people will think of other places they have visited when they travel and then make comparison. Can you tell me what similar experiences that you may have encountered in other countries or destinations did this experience remind you of? Sangat wajar orang akan memikirkan tempat lain yang telah mereka kunjungi saat mereka melancong dan lalu membuat perbandingan. Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman ini yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any Sepertinya tidak ada – code 99 1a.13. Ask if Code 99 is not selected for Q1a.12 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? . 1a.14. Ask if Q1a.13=Code 2 Why did you prefer the other experience you have encountered? What makes you like the other experience more? What is missing in Singapore’s offering? How could it improve such that you can [insert emotional mentioned in Q1a.5/6/7/8]? Kenapa Anda lebih memilih pengalaman lain yang pernah Anda dapatkan itu? Apa yang membuat Anda lebih suka pengalaman yang lain itu? Apa yang kurang dari yang telah diberikan Singapura? Perbaikan apa yang perlu dilakukan agar Anda dapat [masukkan emosi yang disebutkan dalam Q1a.5/6/7/8]? 1a.15. Ask if Q1a.13=Code 1 Why did you prefer this particular Singapore’s experience over the similar one you mentioned? What is different about the experience you had in Singapore? Kenapa Anda lebih memilih pengalaman di Singapura ini daripada pengalaman yang mirip yang tadi Anda sebutkan? Apa yang berbeda dari pengalaman yang Anda alami di Singapura? 1b.1. What would be your next most enjoyable experience in Singapore? Can you share the experience in detail with me? Apa pengalaman paling menyenangkan Anda yang berikutnya di Singapura? Dapatkah Anda menceritakan pengalaman itu secara teperinci kepada saya? No other enjoyable experience Tidak ada lagi pengalaman yang menyenangkan (DO NOT READ) - 999 1b.2. Where did you encounter this? (if a wide place is mentioned e.g. Sentosa, ask for specific location / place in Sentosa) Di mana Anda mengalaminya? (jika yang disebutkan adalah tempat yang luas, misalnya Sentosa, tanyakan lokasi/tempat spesifiknya di Sentosa) 1b.3 Who were you with? Dengan siapa Anda saat itu? 1b.4. When was it? The last trip or the current trip? Kapan itu terjadi? Perjalanan sebelumnya atau perjalanan saat ini? 1b.5. What do you like about it? Apa yang Anda sukai dari pengalaman ini? 1b.6. What was it in particular about this experience that pleasantly surprised you or made the experience different and unexpectedly enjoyable? Apa khususnya dalam pengalaman ini yang membuat Anda terkejut senang atau membuatnya berbeda dan, secara tak terduga, menggembirakan? (probe for specific emotional reasons e.g opportunities to bond with family, good place to relax and unwind, chance to learn something new, chance to challenge myself etc) 1b.7. How is that special or important to you? Kenapa itu istimewa atau penting bagi Anda? 1b.8. How does it make you feel, at that time? Bagaimana perasaan Anda pada saat itu? (probe for specific emotional reasons if not mentioned in earlier questions e.g happy because I could spend time with my children, more cultured because I now understand the local culture) Ask only for repeat visitors (S12 not Code 1) 1b.9. Is this the first time you had this experience this on all your trips to Singapore? Apakah ini kali pertama Anda mengalaminya dalam semua perjalanan Anda di Singapura? Yes - 1 No - 2 1b.10. Why did you choose to experience it? Kenapa Anda memilih untuk merasakannya? 1b.11. Would this be one of the main reasons for you to visit Singapore then? Kalau begitu apakah ini akan menjadi salah satu alasan utama Anda untuk mengunjungi Singapura? Yes - 1 No - 2 1b.12. It is very common that people will think of other places they have visited when they travel and then make comparison. Can you tell me what similar experiences that you may have encountered in other countries or destinations did this experience remind you of? Sangat wajar orang akan memikirkan tempat lain yang telah mereka kunjungi saat mereka melancong dan lalu membuat perbandingan. Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman ini yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any Sepertinya tidak ada – code 99 1b.13. Ask if Code 99 is not selected for Q1b.12 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? . 1b.14. Ask if Q1b.13=Code 2 Why did you prefer the other experience you have encountered? What makes you like the other experience more? What is missing in Singapore’s offering? How could it improve such that you can Kenapa Anda lebih memilih pengalaman lain yang pernah Anda dapatkan itu? Apa yang membuat Anda lebih suka pengalaman yang lain itu? Apa yang kurang dari yang telah diberikan Singapura? Perbaikan apa yang perlu dilakukan agar Anda dapat [insert emotional mentioned in Q1b.5/6/7/8]? 1b.15. Ask if Q1b.13=Code 1 Why did you prefer this particular Singapore’s experience over the similar one you mentioned? What is different about the experience you had in Singapore? Kenapa Anda lebih memilih pengalaman di Singapura ini daripada pengalaman yang mirip yang tadi Anda sebutkan? Apa yang berbeda dari pengalaman yang Anda alami di Singapura? 1c.1. What would be your next most enjoyable experience in Singapore? Can you share the experience in detail with me? Apa pengalaman paling menyenangkan Anda yang berikutnya di Singapura? Dapatkah Anda menceritakan pengalaman itu secara teperinci kepada saya? No other enjoyable experience Tidak ada lagi pengalaman yang menyenangkan (DO NOT READ) - 999 1c.2. Where did you encounter this? (if a wide place is mentioned e.g. Sentosa, ask for specific location / place in Sentosa) Di mana Anda mengalaminya? (jika yang disebutkan adalah tempat yang luas, misalnya Sentosa, tanyakan lokasi/tempat spesifiknya di Sentosa) 1c.3 Who were you with? Dengan siapa Anda saat itu? 1c.4. When was it? The last trip or the current trip? Kapan itu terjadi? Perjalanan sebelumnya atau perjalanan saat ini? 1c.5. What do you like about it? Apa yang Anda sukai dari pengalaman ini? 1c.6. What was it in particular about this experience that pleasantly surprised you or made the experience different and unexpectedly enjoyable? Apa khususnya dalam pengalaman ini yang membuat Anda terkejut senang atau membuatnya berbeda dan, secara tak terduga, menggembirakan? (probe for specific emotional reasons e.g opportunities to bond with family, good place to relax and unwind, chance to learn something new, chance to challenge myself etc) 1c.7. How is that special or important to you? Kenapa itu istimewa atau penting bagi Anda? 1c.8. How does it make you feel, at that time? Bagaimana perasaan Anda pada saat itu? (probe for specific emotional reasons if not mentioned in earlier questions e.g happy because I could spend time with my children, more cultured because I now understand the local culture) Ask only for repeat visitors (S12 not Code 1) 1c.9. Is this the first time you had this experience this on all your trips to Singapore? Apakah ini kali pertama Anda mengalaminya dalam semua perjalanan Anda di Singapura? Yes - 1 No - 2 1c.10. Why did you choose to experience it? Kenapa Anda memilih untuk merasakannya? 1c.11. Would this be one of the main reasons for you to visit Singapore then? Kalau begitu apakah ini akan menjadi salah satu alasan utama Anda untuk mengunjungi Singapura? Yes - 1 No - 2 1c.12. It is very common that people will think of other places they have visited when they travel and then make comparison. Can you tell me what similar experiences that you may have encountered in other countries or destinations did this experience remind you of? Sangat wajar orang akan memikirkan tempat lain yang telah mereka kunjungi saat mereka melancong dan lalu membuat perbandingan. Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman ini yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any Sepertinya tidak ada – code 99 1c.13. Ask if Code 99 is not selected for Q1c.12 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? . 1c.14. Ask if Q1c.13=Code 2 Why did you prefer the other experience you have encountered? What makes you like the other experience more? What is missing in Singapore’s offering? How could it improve such that you can Kenapa Anda lebih memilih pengalaman lain yang pernah Anda dapatkan itu? Apa yang membuat Anda lebih suka pengalaman yang lain itu? Apa yang kurang dari yang telah diberikan Singapura? Perbaikan apa yang perlu dilakukan agar Anda dapat [insert emotional mentioned in Q1c.5/6/7/8]? 1c.15. Ask if Q1c.13=Code 1 Why did you prefer this particular Singapore’s experience over the similar one you mentioned? What is different about the experience you had in Singapore? Kenapa Anda lebih memilih pengalaman di Singapura ini daripada pengalaman yang mirip yang tadi Anda sebutkan? Apa yang berbeda dari pengalaman yang Anda alami di Singapura? 1d. What would be your next most enjoyable experience in Singapore? Apa pengalaman paling menyenangkan Anda yang berikutnya di Singapura? What Apa No other enjoyable experience Tidak ada lagi pengalaman yang menyenangkan (DO NOT READ) - 999 1e. What would be your next most enjoyable experience in Singapore? Apa pengalaman paling menyenangkan Anda yang berikutnya di Singapura? No other enjoyable experience Tidak ada lagi pengalaman yang menyenangkan (DO NOT READ) - 999 MAIN QUESTIONNAIRE OTHER EXPERINCES Indonesia Q2 – Aware of Q3 – Have visited/ consumed Q4 – Plan to visit Q4 – Plan to visit Yes No Group 1 Shopping in Singapore Berbelanja di Singapura 1 1 1 2 Group 1 Arts and Entertainment events (e.g theatre, musicals, concerts) Acara seni dan hiburan (misalnya teater, musikal, konser) 2 2 1 2 Group 1 Hawker centres / food court Pusat jajanan 3 3 1 2 Group 1 Fine dining / celebrity chef restaurants Makan mewah/restoran koki selebritas 4 4 1 2 Group 1 Singapore Restaurant Week Singapore Restaurant Week 5 5 1 2 Group 1 Savour Festival / Gourmet Fiesta with Michelin Chefs Savour Festival/Gourmet Fiesta with Michelin Chefs 6 6 1 2 Group 1 World Gourmet Summit World Gourmet Summit 7 7 1 2 Group 1 Dempsey Hill Dempsey Hill 8 8 1 2 Group 1 One Rochester One Rochester 9 9 1 2 Group 1 Gardens by the Bay Gardens by the Bay 10 10 1 2 Group 1 Marine Life Park Marine Life Park 11 11 1 2 Group 2 Brietling Jet Team Brietling Jet Team 12 12 1 2 Group 2 F1 F1 13 13 1 2 Group 2 Standard Chartered Marathon Lomba Maraton Standard Chartered 14 14 1 2 Group 2 OCBC Cycling Lomba Bersepeda OCBC 15 15 1 2 Group 2 Golf Course / Driving Range Padang golf/Tempat latihan golf 16 16 1 2 None of the above Tak satu pun dari yang di atas 99 99 1. Shopping in Singapore 1. Shopping in Singapore 1. Shopping in Singapore 1. Shopping in Singapore 1. Shopping in Singapore 5a. Where do you go to shop in Singapore? Please tell me all the places you have visited, whether they are in the town area, or in other places in Singapore Ke mana Anda berbelanja di Singapura? Mohon beri tahu saya semua tempat yang telah Anda kunjungi, entah itu di kawasan kota, atau di tempat lain di Singapura 5a. Where do you go to shop in Singapore? Please tell me all the places you have visited, whether they are in the town area, or in other places in Singapore Ke mana Anda berbelanja di Singapura? Mohon beri tahu saya semua tempat yang telah Anda kunjungi, entah itu di kawasan kota, atau di tempat lain di Singapura 5b. How would you describe the experience of shopping in Singapore? Bagaimana Anda akan menggambarkan pengalaman berbelanja di Singapura? 5b. How would you describe the experience of shopping in Singapore? Bagaimana Anda akan menggambarkan pengalaman berbelanja di Singapura? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 If YES in 5e 5f. What would you share about shopping in Singapore with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang berbelanja di Singapura untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend shopping in Singapore? Kenapa Anda TIDAK akan menyarankan orang lain untuk berbelanja di Singapura? If YES in 5e 5f. What would you share about shopping in Singapore with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang berbelanja di Singapura untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend shopping in Singapore? Kenapa Anda TIDAK akan menyarankan orang lain untuk berbelanja di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are shopping in Singapore? Apakah ini kali pertama Anda berbelanja di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are shopping in Singapore? Apakah ini kali pertama Anda berbelanja di Singapura? Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did shopping in Singapore remind you of? Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman berbelanja di Singapura yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did shopping in Singapore remind you of? Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman berbelanja di Singapura yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any – code 99 (do not read out) Can’t think of any – code 99 (do not read out) Can’t think of any – code 99 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? Singapore Experience - 1 Other experience - 2 Singapore Experience - 1 Other experience - 2 Singapore Experience - 1 Other experience - 2 If SINGAPORE in Q8 9. Why did you prefer shopping in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih berbelanja di Singapura daripada pengalaman berbelanja yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer shopping in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih berbelanja di Singapura daripada pengalaman berbelanja yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? 11. Do you come to Singapore to shop only when there are specific events, just a special sale or convention or new launches? Apakah Anda datang untuk berbelanja di Singapura hanya saat ada acara tertentu, seperti obral khusus atau pameran atau peluncuran produk baru? 11. Do you come to Singapore to shop only when there are specific events, just a special sale or convention or new launches? Apakah Anda datang untuk berbelanja di Singapura hanya saat ada acara tertentu, seperti obral khusus atau pameran atau peluncuran produk baru? Yes Ya - 1 No, will come to shop anyway Tidak, bagaimanapun akan datang untuk berbelanja - 2 Yes Ya - 1 No, will come to shop anyway Tidak, bagaimanapun akan datang untuk berbelanja - 2 Yes Ya - 1 No, will come to shop anyway Tidak, bagaimanapun akan datang untuk berbelanja - 2 2. Arts and Entertainment events 2. Arts and Entertainment events 2. Arts and Entertainment events 2. Arts and Entertainment events 2. Arts and Entertainment events 5a. What events or shows have you attended in Singapore? Please tell me the specific event or shows you have attended here before. Acara atau pertunjukan apa yang pernah Anda hadiri di Singapura? Mohon beri tahu saya acara atau pertunjukan khusus yang pernah Anda hadiri di sini sebelumnya. 5a. What events or shows have you attended in Singapore? Please tell me the specific event or shows you have attended here before. Acara atau pertunjukan apa yang pernah Anda hadiri di Singapura? Mohon beri tahu saya acara atau pertunjukan khusus yang pernah Anda hadiri di sini sebelumnya. 5a. What events or shows have you attended in Singapore? Please tell me the specific event or shows you have attended here before. Acara atau pertunjukan apa yang pernah Anda hadiri di Singapura? Mohon beri tahu saya acara atau pertunjukan khusus yang pernah Anda hadiri di sini sebelumnya. 5b. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5b. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5b. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? Yes - 1 No - 2 Yes - 1 No - 2 5c. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5c. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5c. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5d. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5d. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? Yes - 1 No - 2 Yes - 1 No - 2 If YES in 5d 5e. What would you share about attending events in Singapore with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang menghadiri acara di Singapura untuk membangkitkan minat mereka? If NO in 5d 5f. Why would you NOT recommend attending events in Singapore? Kenapa Anda TIDAK akan menyarankan orang lain untuk menghadiri acara di Singapura? If YES in 5d 5e. What would you share about attending events in Singapore with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang menghadiri acara di Singapura untuk membangkitkan minat mereka? If NO in 5d 5f. Why would you NOT recommend attending events in Singapore? Kenapa Anda TIDAK akan menyarankan orang lain untuk menghadiri acara di Singapura? If YES in 5d 5e. What would you share about attending events in Singapore with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang menghadiri acara di Singapura untuk membangkitkan minat mereka? If NO in 5d 5f. Why would you NOT recommend attending events in Singapore? Kenapa Anda TIDAK akan menyarankan orang lain untuk menghadiri acara di Singapura? 5g. Was this event the main reason why you came to Singapore Apakah acara ini alasan utama Anda mengunjungi Singapura 5g. Was this event the main reason why you came to Singapore Apakah acara ini alasan utama Anda mengunjungi Singapura 5g. Was this event the main reason why you came to Singapore Apakah acara ini alasan utama Anda mengunjungi Singapura Yes - 1 No - 2 Yes - 1 No - 2 Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are attending events in Singapore? Apakah ini kali pertama Anda menghadiri acara di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are attending events in Singapore? Apakah ini kali pertama Anda menghadiri acara di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are attending events in Singapore? Apakah ini kali pertama Anda menghadiri acara di Singapura? Yes - 1 No - 2 Yes - 1 No - 2 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did attending events in Singapore remind you of? Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman menghadiri acara di Singapura yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did attending events in Singapore remind you of? Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman menghadiri acara di Singapura yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did attending events in Singapore remind you of? Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman menghadiri acara di Singapura yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any – code 99 (do not read out) Can’t think of any – code 99 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? Singapore Experience - 1 Other experience - 2 Singapore Experience - 1 Other experience - 2 If SINGAPORE in Q8 9. Why did you prefer attending events in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih menghadiri acara di Singapura daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer attending events in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih menghadiri acara di Singapura daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer attending events in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih menghadiri acara di Singapura daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If they had visited Singapore because of the event, ask 11. What else did you do while you were in Singapore? Apa lagi yang Anda lakukan saat berada di Singapura? If they had visited Singapore because of the event, ask 11. What else did you do while you were in Singapore? Apa lagi yang Anda lakukan saat berada di Singapura? If they had visited Singapore because of the event, ask 11. What else did you do while you were in Singapore? Apa lagi yang Anda lakukan saat berada di Singapura? 3 – 4. Hawker centers / Fine dining : Choose one – Specify _________________________ 3 – 4. Hawker centers / Fine dining : Choose one – Specify _________________________ 3 – 4. Hawker centers / Fine dining : Choose one – Specify _________________________ 3 – 4. Hawker centers / Fine dining : Choose one – Specify _________________________ 3 – 4. Hawker centers / Fine dining : Choose one – Specify _________________________ 5a. Which [hawker center / Fine dining restaurant] did you visited? [Pusat jajanan/restoran mewah] apa yang Anda kunjungi? 5a. Which [hawker center / Fine dining restaurant] did you visited? [Pusat jajanan/restoran mewah] apa yang Anda kunjungi? 5a. Which [hawker center / Fine dining restaurant] did you visited? [Pusat jajanan/restoran mewah] apa yang Anda kunjungi? 5a. Which [hawker center / Fine dining restaurant] did you visited? [Pusat jajanan/restoran mewah] apa yang Anda kunjungi? 5b. How would you describe the experience of dinning at [insert experience]? Bagaimana Anda akan menggambarkan pengalaman makan di [insert experience]? 5b. How would you describe the experience of dinning at [insert experience]? Bagaimana Anda akan menggambarkan pengalaman makan di [insert experience]? 5b. How would you describe the experience of dinning at [insert experience]? Bagaimana Anda akan menggambarkan pengalaman makan di [insert experience]? 5b. How would you describe the experience of dinning at [insert experience]? Bagaimana Anda akan menggambarkan pengalaman makan di [insert experience]? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? Yes - 1 No - 2 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? Yes - 1 No - 2 If YES in 5e 5f. What would you share about dining at [location] with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang makan di [location] untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend dining at [location]? Kenapa Anda TIDAK akan menyarankan makan di [location]? If YES in 5e 5f. What would you share about dining at [location] with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang makan di [location] untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend dining at [location]? Kenapa Anda TIDAK akan menyarankan makan di [location]? If YES in 5e 5f. What would you share about dining at [location] with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang makan di [location] untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend dining at [location]? Kenapa Anda TIDAK akan menyarankan makan di [location]? If YES in 5e 5f. What would you share about dining at [location] with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang makan di [location] untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend dining at [location]? Kenapa Anda TIDAK akan menyarankan makan di [location]? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you dined at [location] in Singapore? Apakah ini kali pertama Anda makan di [location] di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you dined at [location] in Singapore? Apakah ini kali pertama Anda makan di [location] di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you dined at [location] in Singapore? Apakah ini kali pertama Anda makan di [location] di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you dined at [location] in Singapore? Apakah ini kali pertama Anda makan di [location] di Singapura? Yes - 1 No - 2 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did dining at [location] Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman makan di [location] remind you of? yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did dining at [location] Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman makan di [location] remind you of? yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did dining at [location] Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman makan di [location] remind you of? yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did dining at [location] Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman makan di [location] remind you of? yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any – code 99 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? Singapore Experience - 1 Other experience - 2 If SINGAPORE in Q8 9. Why did you prefer dining at [location] over the similar one you’ve mentioned? Kenapa Anda lebih memilih berbelanja di [location] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer dining at [location] over the similar one you’ve mentioned? Kenapa Anda lebih memilih berbelanja di [location] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer dining at [location] over the similar one you’ve mentioned? Kenapa Anda lebih memilih berbelanja di [location] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer dining at [location] over the similar one you’ve mentioned? Kenapa Anda lebih memilih berbelanja di [location] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? 5 – 7. Singapore Restaurant Week / Savour Festival / World Gourmet Summit : Choose one – Specify _________________________ 5 – 7. Singapore Restaurant Week / Savour Festival / World Gourmet Summit : Choose one – Specify _________________________ 5 – 7. Singapore Restaurant Week / Savour Festival / World Gourmet Summit : Choose one – Specify _________________________ 5 – 7. Singapore Restaurant Week / Savour Festival / World Gourmet Summit : Choose one – Specify _________________________ 5 – 7. Singapore Restaurant Week / Savour Festival / World Gourmet Summit : Choose one – Specify _________________________ 5a. Which restaurant did you visited as part of this event? Restoran apa yang Anda kunjungi sebagai bagian dari acara ini? 5a. Which restaurant did you visited as part of this event? Restoran apa yang Anda kunjungi sebagai bagian dari acara ini? 5a. Which restaurant did you visited as part of this event? Restoran apa yang Anda kunjungi sebagai bagian dari acara ini? 5a. Which restaurant did you visited as part of this event? Restoran apa yang Anda kunjungi sebagai bagian dari acara ini? 5b. How would you describe the experience of participating in this event? Bagaimana Anda akan menggambarkan pengalaman bepartisipasi dalam acara ini? 5b. How would you describe the experience of participating in this event? Bagaimana Anda akan menggambarkan pengalaman bepartisipasi dalam acara ini? 5b. How would you describe the experience of participating in this event? Bagaimana Anda akan menggambarkan pengalaman bepartisipasi dalam acara ini? 5b. How would you describe the experience of participating in this event? Bagaimana Anda akan menggambarkan pengalaman bepartisipasi dalam acara ini? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? Yes - 1 No - 2 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? Yes - 1 No - 2 If YES in 5e 5f. What would you share about attending this event with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang menghadiri acara ini untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend participating in this event? Kenapa Anda TIDAK akan menyarankan orang lain untuk bepartisipasi dalam acara ini? If YES in 5e 5f. What would you share about attending this event with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang menghadiri acara ini untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend participating in this event? Kenapa Anda TIDAK akan menyarankan orang lain untuk bepartisipasi dalam acara ini? If YES in 5e 5f. What would you share about attending this event with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang menghadiri acara ini untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend participating in this event? Kenapa Anda TIDAK akan menyarankan orang lain untuk bepartisipasi dalam acara ini? If YES in 5e 5f. What would you share about attending this event with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang menghadiri acara ini untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend participating in this event? Kenapa Anda TIDAK akan menyarankan orang lain untuk bepartisipasi dalam acara ini? Ask if EVENTS selected 5g. Did you choose to come to Singapore specifically because of this events? Apakah Anda memutuskan untuk datang ke Singapura khusus karena acara ini? Ask if EVENTS selected 5g. Did you choose to come to Singapore specifically because of this events? Apakah Anda memutuskan untuk datang ke Singapura khusus karena acara ini? Ask if EVENTS selected 5g. Did you choose to come to Singapore specifically because of this events? Apakah Anda memutuskan untuk datang ke Singapura khusus karena acara ini? Ask if EVENTS selected 5g. Did you choose to come to Singapore specifically because of this events? Apakah Anda memutuskan untuk datang ke Singapura khusus karena acara ini? Yes - 1 No - 2 Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you participated in this event in Singapore Apakah ini pertama kalinya Anda bepartisipasi dalam acara ini di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you participated in this event in Singapore Apakah ini pertama kalinya Anda bepartisipasi dalam acara ini di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you participated in this event in Singapore Apakah ini pertama kalinya Anda bepartisipasi dalam acara ini di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you participated in this event in Singapore Apakah ini pertama kalinya Anda bepartisipasi dalam acara ini di Singapura? Yes - 1 No - 2 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did this event remind you of? Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman acara ini yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did this event remind you of? Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman acara ini yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did this event remind you of? Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman acara ini yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did this event remind you of? Dapatkah Anda memberi tahu saya pengalaman apa yang mirip dengan pengalaman acara ini yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any – code 99 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? Singapore Experience - 1 Other experience - 2 If SINGAPORE in Q8 9. Why did you prefer this event in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih acara di Singapura ini daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer this event in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih acara di Singapura ini daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer this event in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih acara di Singapura ini daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer this event in Singapore over the similar one you’ve mentioned? Kenapa Anda lebih memilih acara di Singapura ini daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? 8-9. Dempsey Hill / One Rochester : Choose one – Specify _____________________ 8-9. Dempsey Hill / One Rochester : Choose one – Specify _____________________ 8-9. Dempsey Hill / One Rochester : Choose one – Specify _____________________ 8-9. Dempsey Hill / One Rochester : Choose one – Specify _____________________ 8-9. Dempsey Hill / One Rochester : Choose one – Specify _____________________ 5a. Where did you go / which restaurant did you visited in [location]? Tempat apa/restoran apa yang Anda kunjungi dalam [location]? 5b. How would you describe the experience of dining at [location]? Bagaimana Anda akan menggambarkan pengalaman makan di [location]? 5c. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 5d. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai / TIDAK sukai dari pengalaman ini? 5e. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 If YES in 5e 5f. What would you share about dining at [location] with your friends and family to encourage them? Apa yang akan Anda ceritakan kepada teman dan keluarga Anda tentang makan di [location] untuk membangkitkan minat mereka? If NO in 5e 5g. Why would you NOT recommend dining at Kenapa Anda TIDAK akan menyarankan makan di [location]? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are dining at [location] in Singapore? Apakah ini kali pertama Anda makan di [location] di Singapura? Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 Yes - 1 No - 2 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did dining at [location] Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman makan di [location] remind you of? yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any – code 99 (do not read out) Can’t think of any – code 99 (do not read out) Can’t think of any – code 99 (do not read out) Can’t think of any – code 99 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? Singapore Experience - 1 Other experience - 2 Singapore Experience - 1 Other experience - 2 Singapore Experience - 1 Other experience - 2 Singapore Experience - 1 Other experience - 2 If SINGAPORE in Q8 9. Why did you prefer dining at [location] over the similar one you’ve mentioned? Kenapa Anda lebih memilih berbelanja di [location] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? 10-11 – Gardens by the Bay / Marine Life Park : Choose one – Specify _____________________ 10-11 – Gardens by the Bay / Marine Life Park : Choose one – Specify _____________________ 10-11 – Gardens by the Bay / Marine Life Park : Choose one – Specify _____________________ 5a. How would you describe the experience of visiting [location]? Bagaimana Anda akan menggambarkan pengalaman mengunjungi [location]? 5a. How would you describe the experience of visiting [location]? Bagaimana Anda akan menggambarkan pengalaman mengunjungi [location]? 5b. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? 5b. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? Yes - 1 No - 2 5c. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5c. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? 5d. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? Yes - 1 No - 2 If YES in 5d 5e. What would you share about [location] with your friends and family to encourage them? Apa yang akan Anda ceritakan tentang kepada teman dan keluarga Anda tentang [location] untuk membangkitkan minat mereka? If NO in 5d 5f. Why would you NOT recommend [location] ? Kenapa Anda TIDAK akan menyarankan [location] ? If YES in 5d 5e. What would you share about [location] with your friends and family to encourage them? Apa yang akan Anda ceritakan tentang kepada teman dan keluarga Anda tentang [location] untuk membangkitkan minat mereka? If NO in 5d 5f. Why would you NOT recommend [location] ? Kenapa Anda TIDAK akan menyarankan [location] ? Ask if EVENTS selected 5g. Did you choose to come to Singapore specifically because of [location]? Apakah Anda memutuskan untuk datang ke Singapura khusus karena [location]? Ask if EVENTS selected 5g. Did you choose to come to Singapore specifically because of [location]? Apakah Anda memutuskan untuk datang ke Singapura khusus karena [location]? Yes - 1 No - 2 Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are visiting [location] in Singapore? Apakah ini kali pertama Anda mengunjungi [location] di Singapura? Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are visiting [location] in Singapore? Apakah ini kali pertama Anda mengunjungi [location] di Singapura? Yes - 1 No - 2 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did [location] remind you of? Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman [location] yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did [location] remind you of? Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman [location] yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any – code 99 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? Singapore Experience - 1 Other experience - 2 If SINGAPORE in Q8 9. Why did you prefer [location] over the similar one you’ve mentioned? Kenapa Anda lebih memilih [location] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? If SINGAPORE in Q8 9. Why did you prefer [location] over the similar one you’ve mentioned? Kenapa Anda lebih memilih [location] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? 12-16. Brietling Jet Team / F1 / Standard Chartered Marathon / OCBC Cycling / Golf Course Choose one – Specify _________________________ 12-16. Brietling Jet Team / F1 / Standard Chartered Marathon / OCBC Cycling / Golf Course Choose one – Specify _________________________ 12-16. Brietling Jet Team / F1 / Standard Chartered Marathon / OCBC Cycling / Golf Course Choose one – Specify _________________________ 5a. How would you describe the experience of attending Bagaimana Anda akan menggambarkan pengamalam menghadiri [insert event]? 5b. Did you enjoy the experience? Apakah Anda menikmati pengalaman itu? Yes - 1 No - 2 Yes - 1 No - 2 5c. What did you enjoy / NOT enjoy about this experience? Apa yang Anda sukai/TIDAK sukai dari pengalaman ini? 5d. Is this an experience you would recommend to others to try? Apakah pengalaman ini akan Anda sarankan kepada orang lain agar mencobanya? Yes - 1 No - 2 Yes - 1 No - 2 If YES in 5d 5e. What would you share about [event] with your friends and family to encourage them? Apa yang akan Anda ceritakan tentang kepada teman dan keluarga Anda tentang [event] untuk membangkitkan minat mereka? If NO in 5d 5f. Why would you NOT recommend [event] ? Kenapa Anda TIDAK akan menyarankan [event] ? Ask if EVENTS selected 5g. Was this experience the main reason why you came to Singapore? Apakah pengalaman ini adalah alasan utama Anda mengunjungi Singapura? Yes - 1 No - 2 Yes - 1 No - 2 Ask if they are repeat visitors (S12 NOT code 1) 6. Is this the first time you are visiting [event] in Singapore? Apakah ini kali pertama Anda mengunjungi [event] di Singapura? Yes - 1 No - 2 Yes - 1 No - 2 7. Can you tell me what similar experiences that you may have encountered in other countries or destinations did [event] remind you of? Dapatkah Anda memberi tahu saya pengalaman lain apa yang mirip dengan pengalaman [event] yang mungkin pernah Anda dapatkan di negara atau tempat wisata lain? (do not read out) Can’t think of any – code 99 (do not read out) Can’t think of any – code 99 8. Ask if Code 99 is not selected for Q7 Which one do you prefer; the Singapore experience or the similar experience that you have thought of? Mana yang akan Anda pilih; pengalaman di Singapura atau pengalaman lain yang mirip yang Anda pikirkan? Singapore Experience - 1 Other experience - 2 Singapore Experience - 1 Other experience - 2 If SINGAPORE in Q8 9. Why did you prefer [event] over the similar one you’ve mentioned? Kenapa Anda lebih memilih [event] daripada pengalaman yang mirip yang tadi Anda sebutkan? If OTHER in Q8 10. Why did you prefer the other experience? Kenapa Anda lebih memilih pengalaman lain itu? Indonesia Q12. Why they didn’t plan to visit (OE) Q13. Why they plan to visit (OE) Shopping in Singapore (e.g. product launches, special sales, fairs) Berbelanja di Singapura (misalnya peluncuran produk, obral khusus, pameran) Arts and Entertainment events (e.g theatre, musicals, concerts) Acara seni dan hiburan (misalnya teater, musikal, konser) Hawker centres / food court Pusat jajanan Fine dining / celebrity chef restaurants Makan mewah/restoran koki selebritas Indonesia Q12. Why they didn’t plan to visit (OE) Q13. Why they plan to visit (OE) Singapore Restaurant Week Singapore Restaurant Week These food related events? These food related events? Savour Festival / Gourmet Fiesta with Michelin Chefs Savour Festival/Gourmet Fiesta with Michelin Chefs These food related events? These food related events? World Gourmet Summit World Gourmet Summit These food related events? These food related events? Dempsey Hill Dempsey Hill One Rochester One Rochester Gardens by the Bay Gardens by the Bay Indonesia Q12. Why they didn’t plan to visit (OE) Q13. Why they plan to visit (OE) Marine Life Park Marine Life Park Brietling Jet Team Brietling Jet Team These sports related events? These sports related events? F1 F1 These sports related events? These sports related events? Standard Chartered Marathon Lomba Maraton Standard Chartered These sports related events? These sports related events? OCBC Cycling Lomba Bersepeda OCBC These sports related events? These sports related events? Golf Course / Driving Range Padang golf/Tempat latihan golf These sports related events? These sports related events? DEMOGRAPHICS Single Belum menikah 1 Continue Married without children Menikah tanpa anak 2 Continue Married with children Menikah dan memiliki anak 3 Continue Divorced/Separated/Widowed Bercerai/Berpisah/Janda/Duda 4 Continue Refused Menolak menjawab [Do not read out] 99 Continue None Tidak ada 1 Continue 11 2 Continue 22 3 Continue 33 4 Continue 44 5 Continue 55 6 Continue More than 5 Lebih dari 5 7 Continue 1st child 2nd child 3rd child 4th child 5th child 6th child 0-5 years 0-5 tahun 01 01 01 01 01 01 6-10 years 6-10 tahun 02 02 02 02 02 02 11-15 years 11-15 tahun 03 03 03 03 03 03 16-19 years 16-19 tahun 04 04 04 04 04 04 Male 1 Continue Female 2 Continue